A reimagined digital platform and a new communication strategy

Brand audit

Market research

Tagline & Supporting Brand Language

Communication strategy


I had the pleasure of helping the team at Staxi Transport Chairs overhaul their message. I created a new tagline, "Everyone Forward," created a bank of 200+ email templates for the sales team, wrote new copy for a fresh website release, and a lead generator targeting facility directors at large venues around the world. We launched the project with a round of research including 20 phone calls with team members, a meeting hosted in Atlanta, GA with leadership from around the world, and a series of meetings to set, test, and revise creative direction.

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Ross Hagan
Founder and Principal