All About the howl
A howl is used as a call to hunt, to rally for safety, and to bring new members to the pack
Howl Nice is an internal communications studio helping companies activate their employer brands to drive their culture and good business. Over the past three years, I have been captivated by the idea that employers and employees want the same things — and a big piece standing in their way is the right words, written down, taught, and activated. That's messaging, words built for action and made true through action, and at our heart Howl Nice is a words and actions studio. Whether for start-ups or ages old companies using terms like legacy and longevity, Howl Nice creates frameworks and stories that grow culture, promote good business, and connect people with purpose at work.
approach
01
Audit & Interviews
We are not doing our job if we are not getting a holistic view of what you need to thrive. We do a competitive audit to understand the industry, and we talk to your people to get a 3600 view of the DNA of your company.
02
Collaboration
You have to lead your company when we are gone. Like a decent dating app, we don't expect to be around forever. That's why we create an environment, and rhythm, for collaboration. We need your team to join ours in forming the pack you'll lead in the future.
03
Influence-driven
Your people want to be lead. If you help them become the best professional they can be within your company, they will listen and learn. But you have to get their attention and gain their trust, again and again. We create frameworks and write words that are meant to influence.
04
Words, words, words
We are a team of word nerds. Don't tell us one word over another is semantics. That's editing. We are going to work our tails off to make sure that we land on words that fit your style, are clear and to the point, and drive action.
05
Digital First
We love beautiful, heavy-weighted paper handbooks and employee passports. But screens are always on a desk or in a pocket, and we create assets to be on hand at all times. If it's not there when you need it, what good is it?
06
Human Results
Do people use the assets we create? Do they connect with the words? Do they cause them to act? "Are your people using it?" is the most common question you will hear from our team. We are looking for human-powered results.
team
Over a decade of experience has taught me the founders and leaders who care about their internal culture and their employees’ experience are the greatest clients in the world. They are just as demanding and tenacious in the construction of their team and professional relationships as they are in the creation and marketing of their products and services. These are the best folks in the world to work with, so I created a suite of offerings targeted at them.
A wolf can not survive without the pack, and the only way the pack survives is through a shared language to organize their movements. In the face of near insurmountable odds, howls, barks, yips, and whines keep wolves together and alive. "Howl Nice" was an easy moniker to land on because I believe every person wants a shared language and to serve their chosen pack.
beliefs
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People want to work for a great company. They want to work for people they trust and they want to play a role in the development of great products and services. Books and podcasts will continue to extol the solopreneur's path, and - while that works for some - we will continue to point to established companies as the better opportunity for purpose and clarity.
"Make content" is the overused, misunderstood call to saying more stuff. But there is a difference between reaching critical mass with your content and putting words out into the world that are only as valuable as the actions that follow. Words at work - said in a meeting, over a Zoom call, or to collaborate with a coworker - must be the catalyst to action.
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New frameworks are being created one after another to flatten hierarchies and dispense responsibility. We say, Yes. Yes, and flatten attitudes and egos. Flatten barriers to clarity and connection to purpose. Flatten anything that gets in the way of everybody in your pack moving as one.
For the majority of founders and executives, a healthy dose of independence and "rugged individualism" was needed to get them where they wanted to go. But once in the leader's seat, he or she has to learn to be open-handed with their vision. They have to go through the painful evolution of trusting others to be as "game on" as they were on their way up. This is the move from solitary hunter to alpha of the pack.
Reach out to us
Reach out to us
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